The "Total Retaliation" Project

By Patrick Lennon

description

In 2012, Hasbro began to release a tie-in toy line to the film GI Joe: Retaliation, itself based on characters and concepts on the nearly fifty year old brand that Hasbro introduced to the world in 1964. GI Joe began life as a twelve inch tall military inspired figure and invented the concept of an "Action Figure". The brand has experienced numerous ups and downs during its existence, finding itself at the centre of popular culture during the early to mid-nineteen eighties and relegated to the wilderness during most of the nineties and mightiest except for brief periods. One thing had remained true however: GI Joe figures have always remained at the forefront of toy design when it comes to playability, posability and design. The toy line for Retaliation is no different. Despite a weaker economy, higher costs and a movement away from traditional toys the retaliation line of action figures and vehicles still manages to outclass its competitors on the shelves of your local toy store.

Our planned guide book aims to celebrate this fact with high quality photography of every figure, vehicle and accessory released in the course of this exciting line. Our aim is to provide Joe fans with both a useful reference guide and a handsome "coffee table" style book that showcases this line at its best. Planned contents include:

· Reference photos of every figure and vehicle.

· Diorama photography of the figures showcasing their unique design features and posability.

· 'File cards' for every release that give background on the characters.

Our aim is to produce an 88 page (approx.) paperback that covers every aspect of the four inch figures released in 2012 and 2013 as part of the line. We want this to be something that fans will be proud to own and will refer to again and again. We've pulled together some sample pages, seen in our video, to show you the standard of quality we want to bring to the finished product. In order to provide limited print run of paperbacks and make the additional incentives such as poster and prints we require €6,000. To help reach this goal we've prepared incentive packages that we feel will return excellent value to our backers.

Thanks for taking the time to reach our pitch!

finished

rewards

Fund €10+

Level 1 “Cobra Trooper”.
A copy of the book in PDF format plus an electronic version of a new File Card for each Retaliation figure.

Fund €30+

Level 2 “Cobra Viper”.
Printed copy of the book plus an electronic version of the book and file cards.

Fund €60+

Level 3 “Alley Viper”.
Credit in the Acknowledgements page of the book, One signed copy of book, plus Level 1 rewards above

Fund €100+

Level 4 “Astro Viper”.
A print of Poster print of one of the Dio Images from the Book (Size: 18cm x 24cm) and Action Figure art print of a G.I. Joe Retaliation figure of your choice (Size: 18cm x 24cm) plus everything above.

Fund €130+

Level 5 “Night viper”.
One copy of the paperback, e-book, print and your name included on one of the diorama photos (a street sign or similar) plus a print of the relevant diorama shot. Also includes Poster print and action figure print from “Astro Viper” level.

Fund €180+

Level 6 “SAW Viper”.
A complete set of original, new file cards, beautifully designed and printed on 400 gsm board, gloss laminated and trimmed to size, plus everything from Level 5 above.

activity

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